Created on the premise that getting dressed should be fun, gracie b. is a women's lifestyle brand offering a carefully curated selection of apparel and accessories. 

Our mission is to provide a fun + affordable online boutique experience. This is a matter we take very seriously. An insane amount of time is spent scouring the globe for new designers and artisans in order to bring our shoppers the best there is to offer in apparel, accessories, and jewelry. We hope that stopping by our corner of the world wide web will spark a feeling of whimsy that leaves you inspired. It is our belief that great style holds the key to incredible things and we want to help every woman achieve that. If you don't believe us, check out our Mantra. We strive to live each day by those words.

Our founder and the shop's namesake, Grace Brown-Mitchell, spent the first decade of her career working in numerous positions with several major retailers. While she enjoyed her work and the people she worked with, Grace knew early on that true fulfillment in life would only come from opening her own shop. When the day finally came to launch shopgracieb.com, Grace took off running and never looked back!